Advancement technology is reshaping the business of fundraising, alumni relations, communications, and marketing. Through all of these innovations, the backbone of advancement systems remains the constituent database. This article takes a look at advancement databases that track constituent data.

For the past couple of decades, customer relationship management has been quietly establishing itself as the way everybody does business. Migrating to the education community only in the past five years or so, it has acquired a more genteel transcription of its acronym: constituent relationship management. However one decodes the letters, CRM is…

Fundraising has never been a strong suit for most community colleges. But in recent years, it's become a major focus. Forced to offset a decrease in government funding to help pay for student scholarships, capital improvement projects, and additional personnel to launch new educational programs, community college leaders have been forced to…

Outcomes of a project designed to develop the knowledge base necessary for creating an expert system that would help nonprofit organizations select fund-raising software are presented in this paper. When the system is completed, its components will ask the user for information that will assist in determining the organization's administrative needs…

Suggestions are offered for automating university telemarketing efforts. The integration of computer technology with existing phone systems can be accomplished using various types of terminals, caller-controlled or computer-controlled dialing, systematic database management, and institutional commitment. Increased efficiency and long-term cost…

Once a community college foundation is well established, an alumni program can be developed, although the focus should be on making contacts and gaining supporters rather than raising funds. The following steps can help establish a successful alumni program: (1) conduct a feasibility study on campus; (2) form a committee to establish program…

Describes how database management is applied in fund raising at Jesuit High School in Portland, Oregon. Indicates that a wide variety of details such as constituent groups and special circumstances tied to gifts and pledges must be coordinated, which is best done by a full-time staff person for developmental programs raising $1 million or more.…