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Direct linkMuhammad, Robert; McManus, Kristen – Strategic Enrollment Management Quarterly, 2018
If universities want to survive into the century while maintaining relevancy to the business world and the global market, they must utilize innovative methods that engage students from the time of admission through graduation. Successful engagement equates to economic growth and positive branding. Students who are 'invested' and feel that the…
Descriptors: Enrollment Management, Learning Analytics, Data Collection, Evidence Based Practice
