Measurement systems give colleges a structure for collecting, sharing, and acting on data. The guidebook and tools presented here help faculty, staff, college leadership, and policymakers understand and use measurement systems--and specifically use data to improve completion rates, close institutional performance gaps, and facilitate economic…

Workforce planning is prevalent and recognized as a good strategic practice in many organizations. However, business students may have little experience with workforce planning or workforce analytics. The purpose of this article is to present a workforce planning exercise for use in a face-to-face or online classroom setting. In this exercise,…

The increasing volume of information and the intense pace of its circulation are changing the ways universities access, use, analyze, and provide data. Many have championed the use of large-scale databases to track student admissions and retention, faculty productivity, student wellness, and other phenomena that shape our understandings of higher…

In recent years we have developed a data analytics pipeline using artificial neural networks to predict prospective student matriculation for university admissions using very limited demographic data. Predictions are generated at the earliest stages of the admissions process and successfully inform recruiting and admissions staff about the…

This article describes a project undertaken as part of a cross-campus strategic planning effort. The project documented current campus practices and systems in use for collecting, analyzing and reporting key research metrics. The project identified organizational issues around siloed data collection and lack of clarity on data stewards, data…

The National Student Clearinghouse (NSC) has available for research a large data warehouse of enrollment and graduation information from 1993 to the present for nearly all postsecondary students in the United States. In this most recent academic year, 18 million currently enrolled students alone were added to the database. Some of the following…

This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…

In this research, a combination of both quantitative and qualitative approaches is used to identify different market segments in the education industry. To solve the research problem, an exploratory approach to data mining is used and, using a series of interviews with experts, the factors affecting segmentation are identified. Then, using the…

Higher education institutions in the United States have collected and analyzed data for decades. From mandatory reporting for state and federal compliance to ad hoc reporting for internal and external stakeholders, there are myriad business purposes for which administrators, staff, and faculty routinely gather data. As more colleges and…

This is the decade of data analytics and big data, but not everyone agrees with the definition of big data. Some researchers see it as the future of data analysis, while others consider it as hype and foresee its demise in the near future. No matter how it is defined, big data for the time being is having its glory moment. The most important…

NCVER's latest strategic plan outlines the vision and mission, and 7 strategic objectives and interrelated actions, that will direct company activities for the next 3 years. It also details the values that underpin our culture, our commitment to quality and integrity, measures of success against the objectives, and principles of practice and…

There is a vast amount of research on what goes on in schools, but how can school leaders sort credible findings from dubious claims and use these to make informed decisions that benefit their schools? How can abstract ideas from research be translated into dynamic plans for action? This book is a practical guide to evidence-based school…

The Association for Institutional Research (AIR) is engaged in a variety of efforts to document the current state of institutional research. In 2012, the Association initiated a critically important effort to identify the tasks involved in the work of institutional research (IR) across all titles and variations represented in its membership. This…

This article explores implementation of strategic enrollment management (SEM) at a two-year college and why SEM is critical to the long-term viability of an institution. This article also outlines the five initial steps needed to implement SEM, including identifying SEM leadership, building a SEM committee, developing a common understanding of…

The book examines the shift needed to our systems and society to enable lifelong, experiential, interconnected learning journeys. The book outlines the vision for a learning ecosystem that spans technology, learning science, policy, and organizational factors. "Modernizing Learning" is the outcome of a multi-year study recently completed…