Descriptor
| Consumer Economics | 1 |
| Data Analysis | 1 |
| Equations (Mathematics) | 1 |
| Mathematical Models | 1 |
| Monte Carlo Methods | 1 |
| Multidimensional Scaling | 1 |
| Psychological Testing | 1 |
Source
| Psychometrika | 1 |
Author
| DeSarbo, Wayne S. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedDeSarbo, Wayne S.; And Others – Psychometrika, 1992
TSCALE, a multidimensional scaling procedure based on the contrast model of A. Tversky for asymmetric three-way, two-mode proximity data, is presented. TSCALE conceptualizes a latent dimensional structure to describe the judgmental stimuli. A Monte Carlo analysis and two consumer psychology applications illustrate the procedure. (SLD)
Descriptors: Consumer Economics, Data Analysis, Equations (Mathematics), Mathematical Models
