Argues that individual and group differences in priming performance scores are heavily influenced by overall speed and accuracy, and thus are a flawed reflection of internal activation of semantic priming. Suggests that meaningful comparison of groups on the activation underlying priming difference scores requires removing the effects of overall…

Accounting for verbal reports requires explication of the mechanisms by which the reports are generated and influenced by experimental factors. We discuss different cognitive processes underlying verbalization and present a model of how subjects, when asked to think aloud, verbalize information from their short-term memory. (Author/GDC)