This paper introduces the LEGO® Database, a large natural dataset that can be used to teach Structured Query Language (SQL) and relational database concepts. This dataset is well-suited for introductory and advanced database assignments and end-of-semester group projects. The data is freely available from Kaggle.com and contains eight tables with…

Exploratory data analysis (EDA), data visualization, and visual analytics are essential for understanding and analyzing complex datasets. In this project, we explored these techniques and their applications in data analytics. The case discusses Tableau, a powerful data visualization tool, and Google BigQuery, a cloud-based data warehouse that…

This case study examines employee attrition, its detrimental effects on businesses, and the potential of data analytics to address this challenge. By employing Latent Dirichlet Allocation (LDA), a sophisticated NLP technique, we delve into the underlying reasons for employee departures. Additionally, we explore using RapidMiner to develop…

Data is a powerful tool for the healthcare industry to use for managing, analyzing, and reporting on critical events in the field. The analysis of broad, salient data files aids healthcare businesses in uncovering hidden patterns, market trends, and customer preferences; these details may then be used to improve the quality and delivery of care to…

The purpose of this study is to investigate the current state of graduate level business analytics education in the United States. The goal of this research is twofold. The first goal is to understand how higher education institutions are addressing the growing demand for analysts and data-savvy managers in the job market. To achieve this aim, the…

Quantitative decision making (management science, business statistics) textbooks rarely address data cleansing issues, rather, these textbooks come with neat, clean, well-formatted data sets for the student to perform analysis on. However, with a majority of the data analyst's time spent on gathering, cleaning, and pre-conditioning data, students…

According to the cliché, it is not what one says so much as how one says it. In the business world, those words ring particularly true. How one presents information can influence all forms of business decisions, from level of investment to expansion to downsizing and everything in between. This brings up significant questions relating to the…

This article presents the details of a business analytics minor that we created at our institution in the fall of 2019. In the two years since, our program has successfully met our enrollment goals. Out of over 50 minors offered at our institution, our business analytics minor is currently ranked fourth in enrollment. In this article we will…

We describe a "Day of Giving" university fundraising event that can be used to introduce data visualization to undergraduate students. The project involves integrating data sources, creating a Tableau data model, and designing a heat map that can be embedded into a front-end website. Our activity provides opportunities to discuss various…

Blended learning, which is the "thoughtful fusion of face-to-face and online learning experiences" (Garrison & Vaughan, 2008), is a pedagogical paradigm used in courses across numerous disciplines. In this paper, the use of LinkedIn Learning modules as the primary technological component is described; the focus of this first-time use…

The Titanic disaster is a topic that continues to fascinate. As the importance of analytics continues to grow in industry, data literacy skills have become increasingly important in business education. This project allows students to use the passenger data from the Titanic to build their data literacy skills using an engaging, experiential topic.…

E-learning has become an emerging approach to delivering knowledge and information to students. It presents significant challenges to sharing and understanding learners' knowledge, inquiries, interest, and needs. Educational organizations are expected to apply the appropriate practice to address knowledge-sharing challenges in the e-learning…

The focus of this study was to assess the skill requirements for data analytics positions and to understand data analysis employment expectations for new graduates. Furthermore, this work seeks to highlight issues relevant to curriculum management in university degree programs. 786 job postings were analyzed for domain-related, soft skills, as…

During the past decade, digital transformation enabled by big data and analytics emerged as a key theme in the business world. It promises to continue be a theme of major importance in the 2020s. Digital transformation comes at the cost of grappling with and analyzing the ever-growing volume of data. Data visualization techniques are seen as a…

The Cross Industry Standard Process for Data Mining (CRISP-DM) framework was developed in the 1990s and has been widely used as the most relevant and comprehensive leading principle for conducting analytics projects. Despite the wide acceptance and adoption of the CRISP-DM framework, the current business analytics discipline often focuses on the…