In the era of big data, many business organizations consider data analytics skills as important criteria in the acquisition of qualified applicants. As numerous managerial decisions in the field of marketing are becoming evidence-based, business schools have integrated case studies about different stages of data analytics such as problem…

This paper is a narrative of our experience in analyzing and merging data files provided to us by the Education Quality and Accountability Office (EQAO). In the paper, we propose a scheme of merging data files by means of Structured Query Language (SQL, pronounced as "sequel"). Although, the narrative of our experiences using this…