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A Best Practices Service Learning Framework for the Public Relations Campaigns Course
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Allison, Audrey Wilson – Journal of the Scholarship of Teaching and Learning, 2008
Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR…
Descriptors: Public Relations, Service Learning, Skill Development, Best Practices