The liberal arts, particularly the humanities, are far from thriving on most college and university campuses. Shifting market demands, financially wary stakeholders, and rampant politicization pose an immediate threat to the humanities. This report explores the importance of the humanities and why they have been valued for centuries, including by our country's founding fathers. It then examines the external causes of the humanities' decline and shines a light on the underexamined--but possibly more egregious--internal threats that originate from within the ivory tower. The remainder of the report argues that reviving the liberal arts will require meaningful reform of general education curricula.