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Discussion of the Design and Implementation of the Lauder Content-Based Curriculum: Practical and Theoretical Considerations.

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Cowles, Maria Antonia – 1993

The dual-degree MBA/MA program of the University of Pennsylvania is described. The program is designed to provide future business leaders with superior international management education and prepare them to operate effectively and comfortably in the global economy through social and professional language skills and knowledge of diverse cultural…

Descriptors: Area Studies, Business Administration Education, College Second Language Programs, Course Evaluation

Languages and Communication for World Business and the Professions. Proceedings of the Annual Conference (6th, Ann Arbor, Michigan, May 8-9, 1987).

Des Harnais, Gaston R., Ed. – 1987

Topics covered in papers presented at a conference on languages and communication for world business and the professions include: (1) trends and aspects of internationalizing the business curriculum; (2) internationalized programs in business, foreign language, and cultures; (3) internationalized courses in business, foreign languages, and…

Descriptors: Business Administration Education, Business Communication, Chinese, College Second Language Programs