Explores student motivations for reading and how school library media specialists can facilitate long-term reading motivation. Discusses extrinsic and intrinsic motivations; media center-sponsored book celebrations; library instruction; curricular integration; and self-expression. A sidebar relates the experiences of an elementary school…

Suggests ways school librarians can implement a free-choice reading program to motivate students to read. Discusses developing a trusting relationship with teachers and administrators; suggesting only small changes initially; involving coaches and activity advisers; asking principals to encourage staff members to designate time for pleasure…

Describes monthly reports that were developed by middle school librarians to keep school administrators aware of the library's role in students' education. Categories in the reports include curriculum connection, committee and school involvement, reading incentives and public relations projects, special projects, and vital statistics. (LRW)