The concept of team teaching salesmanship demonstrates theoretical and practical relationships between speech communication and salesmanship. The challenge of maintaining intellectual integrity in the high risk, results-oriented environment of sales is met through attention to four major topic areas: the purpose of the communication, the salesman…

Three components seem central to the definition of a documentary film: (1) the filmmaker should seek to provide as valid a record as possible of the facts, (2) the filmmaker must not neglect artistry in the portrayal of reality, and (3) a persuasive purpose is inherent to the form. Thus, documentary film provides for the artistic portrayal of…

Outlines a copywriting course generated by a former professional that duplicates the interactions and pressures of actual on-the-job experience. (CRH)

Noting that technical writing is becoming an increasingly important element in the college curriculum, this journal issue presents eight articles that provide information for use by technical writing instructors. The first article surveys resources and strategies currently available, while the second article reflects upon some of the adjustments…

Of interest to curriculum developers, the materials in this paper pertain to the communication component of the prelaw curriculum initiated in the 1979-80 school year at the University of North Carolina at Greensboro. The materials include (1) a brief decription of the prelaw program; (2) information sheets for students considering the program;…