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Nah Ray Han – Journal of Advertising Education, 2024
This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their curricula. While ethical consumption is often promoted for its moral virtues and its potential to…
Descriptors: Social Systems, Ethics, Ideology, Social Stratification
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Muñoz, Caroline Lego; Wood, Natalie T. – Journal of Marketing Education, 2015
The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…
Descriptors: Marketing, Business Administration Education, Social Networks, Mass Media
Fram, Eugene H. – 1978
Opportunities for Rochester Institute of Technology (RIT) to offer new academic offerings for human services managers were assessed. A questionnaire was completed by 174 top-level human services executives located in six upstate New York cities. Additional data were obtained from 12 group interviews that were held with 66 management and line…
Descriptors: Administrators, College Programs, Curriculum Development, Graduate Study
Ruhland, Sheila K. – 1994
A study of marketing education teacher preparation programs was conducted in order to provide baseline data. Fifty-three marketing education programs were identified and a survey instrument was mailed to their administrators. Forty-one of the administrators (77 percent) provided usable responses. The study found that traditional teacher education…
Descriptors: Alternative Teacher Certification, College Programs, Curriculum Development, Education Courses
Geale, John – 1995
A project was conducted to develop mechanisms for stimulating demand for continuing professional development (CPD) among young professionals in North West England. A mixed sample of 154 young professionals were surveyed; they engaged in a range of development activities, including 20 regional seminars that were attended by 65 of those who…
Descriptors: Adult Education, Career Development, College Programs, Conferences