Advances in technology and marketing practice have left little doubt that analytics must be integrated into the marketing curriculum, the question for many educators now is how to best to do so. While the response for each school will depend on its mission and context, as well as its strategies and resources, there already is much that can be…

This article discusses the development and delivery of online courses for the executive education audience. The goal is to introduce a new framework, the technical/strategic paradigm, that will help educators to identify the pedagogical needs of disparate executive groups and adjust their online course development plans accordingly. We describe…

Some in the field of educational technology have called for offering bachelor's degrees. Unfortunately, the literature base only provides guidance on designing, developing, and delivering master's and doctoral degree programs. This article, in distinction, focuses on the design of a bachelor's degree program by focusing on the perceptions of…

This paper describes research underpinning a course, developed in Australia, on ethics for engineers. The methodology used, that of identifying the principal ethical issues facing the discipline and designing the course around these issues, would be applicable to other disciplines and in other countries. The course was based on the assumption that…

The programs and materials exist for teaching basic legal concepts in elementary schools; what is needed now is the commitment. (MB)

How a pre-technical program, established to maintain the high engineering technology program standards, succeeds while maintaining an open door" policy. Technical Education is a bimonthly supplement to Industrial Arts and Vocational Education. (GB)

RECENT TRENDS IN EDUCATION OF THE GIFTED ARE PRESENTED. PROVISIONS FOR GIFTED STUDENTS ARE TO CONTINUE AND EXPAND, HOWEVER EMPHASIS SHOULD BE SHIFTED FROM MERELY PROMOTING THE NEEDS OF THE GIFTED TO SOLIDIFYING THE GAINS ALREADY MADE IN THIS DIRECTION. ENRICHMENT BRINGS NEW DISCIPLINES INTO THE CURRICULUM, AND NEW COURSES ARE DEVELOPED IN SUCH…

Presents a design model for basic speech communication instruction in the community college and offers solutions to staffing and scheduling problems. (MH)

Discusses the need for courses about community journalism in college journalism programs. Provides a composite course outline from those supplied by 30 schools or departments of journalism, with suggestions about assignments, projects, discussion topics, and textbooks. (RL)

In order for students to be employable, business education curriculums need to be updated to include a keypunch course. (JS)

The article discusses the problems in choosing the content of introductory business data processing courses and the changes needed in most college course content and teaching methods to be responsive to business needs, according to a survey of data processing professionals. ( MF)

The G-C-O-LP-G development plan is a step by step procedure for the development of a Goals-Concepts-Objectives-Lesson Plan-Guide which may be used by instructional leadership personnel. (Author/CB)

In response to low completion rates in a calculus course for a biology, management, and social sciences program at California's Orange Coast College (OCC), a project was undertaken to develop a revised course outline for the college's pre-calculus course to better prepare students for success in calculus. Specifically, the project sought to…

Development of political science courses on the college level is discussed in light of bureaucratic and disciplinary constraints. Bureaucratic constraints are interpreted to include clearance from institutional superiors, adequate student enrollment, adequate personnel and research resources, and relevance to undergraduate political science study.…

Discusses curriculum theory in the context of professional education for library and information science, and outlines steps necessary for curriculum planning: (1) diagnosis of needs; (2) formulation of objectives; (3) selection of content from the universe of knowledge; (4) selection of learning experience; (5) organization of learning materials;…