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Download full textCarroll, Robert A. – 2000
In 1993, the Task Force on Integrated Communications reported that public relations and advertising students would better be prepared to enter a changing communications industry through an "integrated" curriculum. This paper is a case study of how one university has attempted to meet that challenge. The work has resulted in the development of an…
Descriptors: Advertising, Case Studies, Course Descriptions, Curriculum Development
Peer reviewedSweeney, John – Journalism Educator, 1984
Outlines a copywriting course generated by a former professional that duplicates the interactions and pressures of actual on-the-job experience. (CRH)
Descriptors: Advertising, Course Descriptions, Curriculum Development, Education Work Relationship
