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| O'Hara, Bradley S. | 1 |
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Peer reviewedHall, Mark C. – Journal of Marketing for Higher Education, 1993
A framework for strategic planning within academic departments is outlined. Elements include analyzing the strategic situation of all constituencies (department, institution, competitors, students, student employers), development of mission statement and departmental objectives, development of strategic market-target and curriculum options,…
Descriptors: College Planning, Curriculum Development, Departments, Higher Education
Peer reviewedO'Hara, Bradley S.; And Others – Journal of Marketing for Higher Education, 1996
Describes the extent and nature of the movement to restructure the master's degree in business administration (MBA) to meet current market needs, based on results of a national survey of accredited programs. Concludes that restructured programs offer unique opportunities to market the programs to different segments of the graduate business school…
Descriptors: Business Administration Education, Change Strategies, College Administration, Curriculum Development
