Advances in technology and marketing practice have left little doubt that analytics must be integrated into the marketing curriculum, the question for many educators now is how to best to do so. While the response for each school will depend on its mission and context, as well as its strategies and resources, there already is much that can be…

Some in the field of educational technology have called for offering bachelor's degrees. Unfortunately, the literature base only provides guidance on designing, developing, and delivering master's and doctoral degree programs. This article, in distinction, focuses on the design of a bachelor's degree program by focusing on the perceptions of…

Presents a design model for basic speech communication instruction in the community college and offers solutions to staffing and scheduling problems. (MH)

Discusses curriculum theory in the context of professional education for library and information science, and outlines steps necessary for curriculum planning: (1) diagnosis of needs; (2) formulation of objectives; (3) selection of content from the universe of knowledge; (4) selection of learning experience; (5) organization of learning materials;…

The guide is one section of a resource kit designed to assist Peace Corps language instruction coordinators in countries around the world in understanding the principles underlying second language learning and teaching and in organizing instructional programs. This section addresses design and development of language curricula. An introductory…

Discusses educational needs in vocational home economics and suggests changes in curriculum and instruction to provide essential competencies needed by homemakers: changing program emphasis, changing curriculum structure, changing focus in instruction, and rewriting not only the curriculum but also performance objectives. (MF)

This 1-year study was undertaken in the Reupublic of Zambia to survey and analyze needs in cooperative education and training and to plan and execute immediate courses with detailed curricula in this area. A brief history of Zambian cooperative societies and a description of the expert's study activities are followed by conclusions and…

The guide for developing curricula and instructional materials is intended for use in English-as-a-Second-Language (ESL) instruction and instruction in other second/foreign languages. It presents an overview of the course designer's task and some available techniques. First, assessment of educational needs and relevant societal factors is…

Professional historians and public school personnel must combine efforts to improve the teaching of history in the public schools. Because no more than one-half of all high school graduates enter college, it is important for the public schools to provide quality history education. Recent research by groups such as the National Assessment of…

This guide is designed to provide teachers of English for academic purposes (EAP) with background information and tools to design and conduct courses for students who are either native speakers or non-native speakers of English. Chapter topics include: definition and scope of EAP and related study skills; assessment of student needs, by case study…