The Scandinavian concept of "friluftsliv" has become established in the international literature on outdoor life. However, when emphasising "friluftsliv" as a recreational way of outdoor life, other understandings and nuances are disguised. With a post-colonial and Indigenous methodological perspective, the authors argue that the Sámi words "olggonastin, meahcástallan" and "olggustállan" are often more useful and purposive than "friluftsliv." We show how "friluftsliv" both assimilates and suppresses Sámi nature culture while also integrating and including Sámi and Norwegians into shared rural cultures--especially in northern Norway.