This article examines how semantic memory processes influence the items that are considered by decision makers in memory-based preferential choice. Experiments 1A through 1C ask participants to list the choice items that come to their minds while deliberating in a variety of everyday choice settings. These experiments use semantic space models to…

The purpose of this study was to find out if 3D stereoscopic presentation of information in a movie format changes a viewer's experience of the movie content. Four possible pathways from 3D presentation to memory and learning were considered: a direct connection based on cognitive neuroscience research; a connection through "immersion"…

The study reported here tests a model that includes several factors thought to contribute to the comprehension of static multimedia learning materials (i.e. background knowledge, working memory, attention to components as measured with eye movement measures). The model examines the effects of working memory capacity, domain specific (biology) and…