Associative learning is the passive learning of a predictive relationship between two previously unrelated cues or events. This article explains how associative learning is currently employed in the sport domain and how it can be used to increase motivation and focus when working with athletes. The article describes associative learning techniques…

In an associative learning preparation, the participants were given partial reinforcement (PRF) with two different cues. For one of the cues, the nonreinforced presentations consisted of pairings of the cue with a neutral outcome, whereas these presentations consisted of pairings with an aversive outcome for the other cue. The results showed that…