The interrupted case study is a structured way to engage students in active learning. Interruptions, or pauses for reflection and discussion scheduled within the case-study presentation, provide students with a chance to collaborate and engage in critical thinking. Critical thinking style, which is a measure of how one tends to think critically,…

Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a handful of live case devotees. This article draws from a large, international sample of 169…

Increasing and decreasing functions can be combined into a quadratic to explore the competing demands of number of sales, price points and profit (or loss). An interesting application of taxation rates is also explored.

Client projects have long been recognized for their value as an experiential learning device and as a way to increase a wide range of skills, including critical thinking and problem solving. The extant literature, however, has not fully explored the relationship among student attitudes, learning outcomes, and project evaluations. Through…

Marketing educators have long espoused the importance of critical thinking as a means of developing students' higher-order problem-solving skills. In this article, we utilize an historical approach to investigate how educators have defined, operationalized, and empirically evaluated the critical thinking construct. To accomplish this, we review…

The skillset that students acquire during college is not always well-aligned and/or well-developed relative to the skills needed to be successful in the business world. Employers have complained for many years that graduating students often lack adequate critical thinking and communication skills, in particular. In the marketing field (and other…

An innovative project was designed for a retail management course to enhance critical thinking skills and provide hands-on learning about marketing strategy in an electronic retail context. Students created, promoted, and managed online stores using Zazzle.com, which retails user-generated designs, and analyzed the results of their efforts.…

ACT has conducted over 20,000 job analyses for occupations across a diverse array of industries and occupations since 1993. This report highlights the levels of career readiness for various subgroups of ACT Work Keys® examinees in the United States and provides career readiness benchmarks for selected ACT WorkKeys cognitive skills by career…

Discusses the support for higher-order skills in the secondary school and vocational curricula, the need for higher-order skills in the marketing curriculum, methods of teaching higher-order skills, and implications for teacher education. (CT)

A study examined two dimensions of higher-order problem-solving skills: the ability to solve problems in an embedded context and the attitudes and preferences toward problem solving that suggest vocational self-understanding. The variables of gender and field-dependence cognitive style were used. Subjects were 238 secondary school marketing…

Describes a cyber-learning project for the World Wide Web developed by faculty and librarians at the University of Delaware that combined discovery learning with problem-based learning to develop critical thinking and quality management for information. Undergraduates were to find, evaluate, and use information to generate an Internet marketing…

The International Joint Commission report builds on a previous report to the Governments of the United States and Canada that recommended the Great Lakes (GL) States and Provinces incorporate the GL ecosystem as a priority topic in existing school curricula. This report begins by building an argument showing the need for environmental education…

The document is the second in a series of four competency-based inservice teacher education modules in consumer education. The main objective of the program is to assist curriculum developers and elementary and secondary classroom teachers as they plan, develop, implement, and evaluate a multidisciplinary consumer education program. The present…

This proceedings includes the following papers: "Dealing with Discipline Problems in Schools" (Allen); "Developing Global Awareness" (Arnold); "Desktop Publishing Using WordPerfect 6.0 for Windows" (Broughton); "Learn and Earn" (Cauley); "Using the Computer to Teach Merchandising Math"…