What is your school library's brand? This book will help school librarians improve their practice and strengthen their influence within their learning communities, increasing positive perceptions of school libraries through developing a brand in alignment with the AASL Standards. Branding isn't just for companies and celebrities. Your school…

The very nature of information seeking in today's world suggests that credibility is an important factor in how one goes about seeking and using information. The proliferation of Web-based resources and the ability for nearly anyone to publish on the Web force individuals to make judgments of quality and authority as they flow on- and offline in…