There's some uncertainty about what constitutes plagiarism, especially when it involves something more subtle than stolen words. It is difficult to distinguish legitimate use of others' material--borrowing in a general fashion or drawing inspiration--from outright theft. Guidelines on identifying plagiarism are presented. (MLW)

The article summarizes responses of 30 alumni directors to a survey concerning creative ways to recognize alumni and volunteers for outstanding service. Examples are given of specialized award categories, innovative award mementos, and special ceremonies. (DB)

The role of creativity in college and university advancement is examined, and institutional barriers to creativity are discussed. The need for balance between creativity and judgment is emphasized. Sources of new ideas for fund raising are drawn from a variety of models and theories of creativity. (MSE)

Publications administrators can freshen stale publications by updating vision, methods, and attitude. Ways to avoid the staleness trap include: critique work systematically, pick the right boss, look at the best work around the country, staff with young people, etc. (MLW)

Increasing use of computer networks such as the World Wide Web makes it necessary for colleges and universities to formulate policies concerning institution-related postings. This involves designing institutional pages that are well-formulated, accurate, and in compliance with state and federal laws, and establishing policy that allows for some…

A number of college publications editors and designers share their secrets for coping with writer's block and other forms of creative anxiety. Suggested techniques include a change of scenery, guarding one's time, sharing ideas with others, thorough research, and organization. (MSE)

The potential for college use and development of radio stations is explored, and innovative and effective ideas from colleges' current efforts are presented. Topics covered include news services, phone-in features, student staff, college program highlights, foreign language programs, paid advertising, and public service announcements. (MSE)

Seven personality types, and corresponding work styles, are described and ways to foster their creativity in the context of the college/university advancement office are suggested. Managers are urged to lead staff members to develop talents, allow them to do so, and help them move to the next level of achievement. (MSE)

Thirty-four suggestions for making college fund raising more effective are offered. The ideas focus on conserving what you have, getting and keeping extra income; finding creative donations; cutting travel and printing costs; bargaining with suppliers; using telephone, mail, and fax effectively; using creative staffing; and monitoring resource…

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)

Alumni directors can bring creative ideas to traditional tasks by taking a new look at the problem, being aware of personal creative peaks, seeking perspectives outside the office staff, acknowledging that creativity is an attitude, putting new ideas to work, and having fun. (MSE)

Four innovative ways in which a college (Bryant College, Rhode Island), two universities (University of Maryland and Chapman University (California), and a preparatory school (University Preparatory Academy, Washington) have made the most of media coverage are described. Ideas include using information technology to spread news, using…

The 1987 CASE Recognition Awards are presented for: general excellence in programs; student recruitment marketing improvement; video public service announcements, news, and commercial spots; total publications; magazines of the decade; improvement in periodicals; photocommunications via print; designer of the year and series; and imagination in…

Techniques for more cost-effective college alumni chapter administration include better marketing and communications, regionally tailored periodicals, planning ahead, coordinating spring volunteer training with admissions travel, encouraging faculty participation, using mentors for program development, letting chapters pay expenses, and better use…

The creative solutions found by four colleges and universities to specific student recruitment dilemmas are described. Two dilemmas involved clarification of the campus' geographic location, one addressed recruitment of minority group engineering students, and the fourth concerned recruitment of exceptionally gifted 13- to 16-year-old girls to an…