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Direct linkBothma, Cornelius H.; Cant, Michael C. – Educational Studies, 2011
A challenge faced by most heads of academic departments around the world is to manage the adoption and use of appropriate learning technologies in order to support the department's learning offerings to students. Earlier research undertaken by the authors revealed that lecturers within the Department of Marketing and Retail Management at the…
Descriptors: Distance Education, Marketing, Foreign Countries, Appropriate Technology
