Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

Discusses the design, rationale, and objectives of the course "Environmental Study in China," an upper-level course taught for business students at Bryant College in Rhode Island. Describes the study trip, including insights, challenges, and students' reactions. (EV)

Explains the instructional planning self-reflective tool (IPSRT) that can be used to facilitate self-regulatory strategies, specifically self-monitoring and self-evaluation, in instructional planning for pre-service teachers. Discusses traditional instructional systems design, the importance of lesson planning, instructional goals and objectives,…

Focuses on the nature and role of teaching principles. The article discusses the nature of teachers' maxims through analysis of teachers' accounts of their teaching and lesson protocols. Findings indicate that these maxims reflect cultural factors, belief systems, experience, and training. Understanding the importance and influence of these maxims…

Rehabilitation counselors are assisting consumers with end-of-life issues. Counselors who have the capacity to assist with end-of-life issues in a culturally sensitive manner possess pre-established self-care networks, an understanding of death from multiple perspectives, knowledge of communication interventions, and appropriate outcome…

Seductive details are highly interesting information tangential to course objectives. The inclusion of seductive details generally harms performance on recall tests, but few studies have used multimedia training or investigated effects on performance on recognition tests or transfer tasks. We conducted two studies using computer-based training,…

This study was carried out in Hong Kong to determine: (1) if the aims and objectives identified by various groups of students reflect those set out in official course prescriptions; (2) in what ways these aims are similar; and (3) in what ways they are different from officially stated course prescriptions. Participants included a group of 58…

Many who believe in the value of the study of the humanities are faced with the problems of how to attract vocational students to humanities courses, maintain their interest in such courses so that they fulfill the general education requirements for graduation, and, if possible, generate an ongoing interest in the humanities. In response to these…

The determination of Objectives conditions the choice of materials, methods, and evaluation of results in all stages of foreign language learning. The first level is a necessary foundation, but by itself is insufficient for the study of literature or for communication purposes in a new linguistic milieu. The fundamental notion of language styles…

The teacher's guide, written in Spanish, and the reader and workbook of the same title, form the fourth level in a series of supplemental instructional materials designed for teaching reading in Spanish to second grade students. Following an introduction and a detailed list of objectives for each of the five to eight lessons per unit, there are…

This general curriculum model for adult and continuing education courses offers theoretical and practical models that provide a framework within which adult educators can make informed decisions about curriculum planning. Chapter 1 introduces the general curriculum model and its various elements. The following five chapters describe and explain…

This guide consists of a set of goals and learning outcomes for the entire secondary German program, with emphasis on practical application of present-day spoken and written German. The goals and outcomes are divided so as to provide a suitable structure for course development and materials selection at the local level. The importance of…

Applied theories in the development of self-instructional, audio-video courses at Florida Atlantic University are explored in this article. Development of intralanguage and extralanguage associations of "verbal context" is proposed as a means by which the student might achieve a desired verbal-operant repertoire through self-instruction. The…

This article provides information on a chemical information literacy program designed primarily for new graduate students. The full implementation of this program is discussed, including defining its purpose, topics covered, content presented, methods of marketing, and evaluation. The result is a series of voluntary seminars given biweekly…

An Orientation/Self-Management course was developed at Mercy College, Detroit, to reduce the high attrition rate (95%) among conditionally admitted full-time (CAFT) students, i.e., those admitted with less than a "C" average upon high school graduation. The course focused on the student as an adult, vital, growing, and independent person; the…