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Direct linkNewell, Jay; Tavanapong, Wallapak; Berghefer, Sherry – Journal of Advertising Education, 2017
Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by…
Descriptors: Advertising, Computer Science Education, Pretests Posttests, Interdisciplinary Approach
