In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula…

Animal models are widely used in laboratory practicals in biomedical disciplines. However, experiments involving animal work are usually time-and-labor consuming. It is also costly to run an animal lab and the animal caring/holding request special training. Here we present a laboratory course design that provides students with wet lab experience…

Marketing education has responded, to some extent, to the academic challenges emanating from the Big Data revolution. To provide a forum to specifically discuss how business analytics has been integrated into the marketing curriculum, we developed a Special Issue for "Marketing Education Review." We start with a call to action that…

Team-based learning (TBL), although found to increase student engagement and higher-level thinking, has not been examined in the field of speech-language pathology. The purpose of this study was to examine the effect of integrating TBL into a capstone course in evidence-based practice (EBP). The researcher evaluated 27 students' understanding of…

The Department of Mathematics at Bates College has offered a senior seminar capstone course for over a dozen years. In this article, we discuss the coexistence of seminar and thesis, our other capstone experience. We discuss in detail the goals of our seminar, various ways we structure the seminar to accomplish those goals, and methods of…

This strategy is to provide health education teacher candidates with critical and creative thinking tools to explore gardening as a vehicle to integrate health education content with other subjects. According to the Competency-Based Framework for the Health Education Specialist (2010a), entry-level health educators should have skills and…

Have your students ever wondered what NASA scientists do? Have they asked you what their science and mathematics lessons have to do with the real world? This unit about Earth's atmosphere can help to answer both of those questions. The unit described here showcases "content specific integration" of science and mathematics in that the lessons meet…

In this article, the authors propose a comprehensive integration model (CIM) based on learning transfer principles that promote integration by systematically and multidimensionally linking coursework with field education. This model improves the integration of classroom and field instruction by specifying how content in each course and in the…

Article is concerned with examining the process of curriculum development at Keele (Staffordshire, England) and its associated institutions over a period of 20 years and suggests that cooperation and opportunism are dominant themes in what has happened. (Author/MB)

Article suggests that the present system for teaching geometry in schools today is extremely limited and suggests a broader approach. (ML)

Describes a course designed to strengthen a student's background in organic chemistry, demonstrate the interfacing of chemistry and biology, expose undergraduates to graduate research, provide familiarity with instrumentation, and provide a novel field experience. (Author/GS)

Examines the Communication Skills course developed at the Bernard M. Baruch College in 1973 in an effort to serve the new student population resulting from CUNY's Open Admission policy. (MH)

Defines the concept of "doing film" as an extension of everyday knowledge best understood by employing a variety of concepts from a number of disciplines. Outlines the assumptions of this concept of film, and describes a critical exploratory approach to visual communication at the classroom level. (MH)