In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula…

This paper describes the planning, implementation and outcome of a graduate-level consumer behaviour course taught in autumn 2008 at the University of Boras in Sweden. The course was jointly developed by marketing academics and business representatives in order to combine research-oriented studies with practical experience in a retail context. The…

This booklet outlines competencies for consumer education courses in grades seven through 12 in the Philadelphia school system. Consumer education is seen to develop students' abilities to cope with situations encountered daily in their roles in our economic system. It puts into practice the basic skills of reading, writing, speaking, listening,…

Thirty-five objectives and related test items assessing general business skills taught in grades 10 through 12 are included in this collection. Each objective is stated in operational terms and identified by a subject area within the hood category of general business. Objectives include the desired behavior and subject content so that students are…

This guide is designed to provide job-relevant tasks, performance objectives, performance guides, resources, teaching activities, and instructional resources for teaching consumer education I and II in South Carolina. It may be used with any teaching method selected by the instructor. Consumer Education I contains four units: demonstrate…

The purpose of this consumer education module is to provide information and skills, and the ability to raise questions and find answers, while seeking the best automobile or motorcycle buy available for the money. The module may be used for a full or part semester course. The five sections (cars and the consumer, renting and leasing cars, cars and…

A course on free enterprise, part of a high school career curriculum project, is outlined. Seventy-two objectives for the course are listed. An introduction establishes the purpose of studying free enterprise, a state required course, in terms of learning citizenship responsibilities and gaining knowledge of a private enterprise economy. Four…

The pamphlet offers unit-by-unit outlines for a high school course in consumer economics. The 20 objectives of the course stress ability to: assess the proper use of human and material resources, understand the consumer's role in the market system, distinguish the difference between needs and wants, recognize the efficacy of interacting with…

Ten economics units are outlined for junior and senior high school use. Taken together the units comprise a one-semester (18 week) course. General objectives include understanding the differences between a free-enterprise economy, a mixed economy, and a planned economy; explaining how the government of a country controls the use of paper money;…

The tenth grade unit, developed by the University of Minnesota's Project Social Studies, is the sixth and last unit on continuity and change in American civilization. The development of the consumption economy and its social implications are studied. Major attention is given to the depression of the 1930's and to an analytical study of the causes…

The ideal foreign language business course would be a cooperative effort between the business school and the foreign language department, prepare students for any of the five proficiency levels in the French Chambre de Commerce et d'Industrie de Paris test, be designed for the American working in France, and have a balanced international trade…

Course descriptions are provided for 22 courses in the area of business education. Each description contains the following information: purpose, course objectives, outline of course content, list of optional topics, recommended types of evaluation, prerequisites, areas of interest, and curriculum sequence (grade level at which it should be…