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Preston, Teresa – Marketing Education Review, 2018
Client-based group projects (CBGP) enhance learning through processes of experience and application along with peer-based learning, while independent learning may induce a more active learning role and increased level of self-responsibility. The descriptive case in this article reviews the implementation of a group independent study where project…
Descriptors: Marketing, Teaching Methods, Active Learning, Student Projects
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Newell, Jay; Tavanapong, Wallapak; Berghefer, Sherry – Journal of Advertising Education, 2017
Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by…
Descriptors: Advertising, Computer Science Education, Pretests Posttests, Interdisciplinary Approach
Bennett, Susan – Screen Education, 1977
A television documentary course is described and critiqued in terms of three stated objectives: to study the conditions under which TV documentaries are produced, to analyze what they mean, and see how that meaning can be related to production; to increase knowledge of political institutions in general, and the media among them; and to increase…
Descriptors: Communications, Course Descriptions, Course Objectives, Documentaries
Finnish Broadcasting Co., Helsinki. – 1970
A suggested curriculum to be used to teach mass communications in Finnish comprehensive schools is described. Instead of concentrating on either an aesthetic or medium-bound (e.g., film education) approach, this curriculum focuses on the mass media as social institutions and on developing in young people a critical, thoughtful approach to mass…
Descriptors: Communication Skills, Communication (Thought Transfer), Communications, Course Content
Wisconsin State Dept. of Public Instruction, Madison. – 1984
This operational level implementation guide is intended for the local or state curriculum designer of industrial arts/technology education curricula. A rationale and mission statement for industry and technology education appear first. The assumptions upon which program structures were developed are listed, and the three model program structures…
Descriptors: Communications, Construction (Process), Course Content, Course Descriptions
Louisiana State Dept. of Education, Baton Rouge. Div. of Vocational Education. – 1981
This publication, a guide for the improvement of instruction in industrial arts education for the state of Louisiana, is intended to help local administrators, teacher educators, and industrial arts teachers to determine the extent to which their programs are meeting the needs of the state's youth. The guide contains course information for five…
Descriptors: Communications, Construction (Process), Course Content, Course Descriptions
Montgomery County Public Schools, Rockville, MD. Dept. of Instructional Planning and Development. – 1979
This curricular framework for the subject area section, Industrial Arts for Grades K-8, is one of eight Montgomery County (Maryland) Public Schools (MCPS) Programs of Studies. The Goals of Education adopted by the MCPS Board of Education are provided. A Point of View subsection includes reasons for studying the subject, general outcomes sought,…
Descriptors: Agriculture, Behavioral Objectives, Career Exploration, Communications