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Direct linkLevin, Michael A.; Peterson, Lori T. – Marketing Education Review, 2013
This paper discusses the use of a presentation format known as "Pecha Kucha" (which means "chitchat" in Japanese). The objective of the Pecha Kucha assignment is to facilitate student communication of an argument,
including stating and supporting a thesis. Throughout the semester, students become comfortable with the format via…
Descriptors: Marketing, Teaching Methods, Japanese, Persuasive Discourse
