This paper describes four journalism courses designed to develop students' visual sense and then channel that sense into the field of advertising. "Visual Communication" is a basic course in the elements of design which attempts to demonstrate to students that there are rules and order which comprise good design. "Publication…

One way to bring the accounting office into the classroom is to conduct the class as a "company." Such a class is aimed at developing students' technical and managerial skills, as well as their career awareness and career goals. Performance goals, a course description, and overall objectives of the course are given and might serve as a model.…

An archeological field program developed at California State College in Pennsylvania has been restructured to appeal to students as an elective. Four objectives are included: primary research, scientific investigation of culture, portrayal of prehistoric and historic life styles of man, and recognition of cultural ecology. (LBH)

Outlines a basic course designed to develop communication competencies in teachers. Provides a pragmatic approach to the development of instructional communication competencies in areas of interpersonal, small group, information dispensing, and instructional discussion communications. (MH)

When a core curriculum degree requirement in computer literacy was approved at Hardin-Simmons University (a small, private institution), a committee of faculty members developed the course specifications. They include a weekly one-hour lecture and a two-hour laboratory to achieve eight educational goals. These goals and the course format are…

The paper attempts to describe the training methods used in large industrial organizations in which the behavioral objective approach places emphasis upon what the trainee learns. (Author/AG)

Describes the reporting cources at San Antonio College and the journalism department in great detail. (GB)

Article describes a special course developed for child welfare and concludes that a heavy emphasis on field observation proved a successful educational method. (ML)

An interdisciplinary approach to teaching humanities increases an appreciation and awareness of the environment. (MN)

Describes the objectives, study materials, instructional methods and evaluaiton procedures of an experimental course in general chemistry which aims at individualizing instruction. An assessment of the program is presented together with the results of a statistical analysis to determine if there were any differences between the experimental group…

Discusses rationale for, goals/organization of, and problems related to geology minicourse program. The program provides a framework for students to construct a tailor-made, individualized course in which a "walk-through" (poster session) replaces the traditional final examination. Includes results of course evaluations and listing of minicourses…

Offers recommendations for development of an undergraduate desktop publishing course. Discusses scholastic level and prerequisites, purpose and objectives, instructional resources and methodology, assignments and evaluation, and a general course outline. (SR)

Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

Discusses the design, rationale, and objectives of the course "Environmental Study in China," an upper-level course taught for business students at Bryant College in Rhode Island. Describes the study trip, including insights, challenges, and students' reactions. (EV)