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Brocato, E. Deanne; Graul, Antje R. H.; Huff, Jacob; Hu, Alysa; Harms, Jeremy K. – Journal of Marketing Education, 2022
The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educating students on the synchronous pursuit of economic, environmental, and social goals. Drawing on a systematic analysis of sustainability…
Descriptors: Sustainability, Marketing, Teaching Methods, Curriculum Development
Preston, Teresa – Marketing Education Review, 2018
Client-based group projects (CBGP) enhance learning through processes of experience and application along with peer-based learning, while independent learning may induce a more active learning role and increased level of self-responsibility. The descriptive case in this article reviews the implementation of a group independent study where project…
Descriptors: Marketing, Teaching Methods, Active Learning, Student Projects
Jones, Roger; Currie, Lamar; Clayton, Sheila – Research and Curriculum Unit, 2010
As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…
Descriptors: Food Processing Occupations, Merchandising, Marketing, Postsecondary Education
Ahmed, Irfan – American Journal of Business Education, 2009
Undergraduate programs in business are expected to provide a comprehensive learning for their students in order to prepare them to be able to deal with complex business problems in their jobs. Business schools attempt to provide this learning through various curricular design strategies. This paper proposes the use of an undergraduate course in…
Descriptors: Retailing, Business Administration Education, Business Skills, Undergraduate Students
Jones, Roger; Currie, Lamar; Clayton, Sheila – Research and Curriculum Unit, 2007
As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…
Descriptors: Food Processing Occupations, Merchandising, Marketing, Postsecondary Education
Elbrecht, Sandra D. – 1971
The Quinmester Visual Arts Education Curriculum is described in SO 007 721. Portfolio Presentation is a course of study in the curriculum for the art-oriented student planning to pursue art as a career. The two-fold purpose of the course is to teach the student effective display techniques and preparation of his own work for display and to eanble…
Descriptors: Art Activities, Art Education, Career Planning, Ceramics
Boyer, Jerome L.; Anderson, Floyd L. – 1969
This course description was developed by educators for use at the Work Opportunity Center which was established to teach high school dropouts and/or hard-core unemployed youth. The ultimate objectives of the marketing and merchandising curriculum are to prepare students for careers in distribution and to assist them in graduating from high school.…
Descriptors: Annotated Bibliographies, Course Descriptions, Course Objectives, Curriculum Guides
Claus, Robert; And Others – 1981
This course guide for an industrial crafts course is one of four developed for the production area in the North Dakota senior high industrial arts education program. (Eight other guides are available for two other areas of Industrial Arts--energy/power and graphic communications.) Part 1 provides such introductory information as a definition and…
Descriptors: Behavioral Objectives, Ceramics, Course Descriptions, Course Objectives
Alexander, Wilma Jean; And Others – 1979
This publication is a comprehensive curriculum guide designed to assist local educators in planning for comprehensive business programs at the secondary and postsecondary levels. Information is of value for use by teacher educators when preparing students for teaching careers. The curriculum guide is divided into 18 sections. The first five…
Descriptors: Accounting, Adult Education, Business Administration, Business Communication

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