Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

Although conventional psychology is often characterised as the science of the individual mind, it is also important to introduce students to the potential interdisciplinary and multi-dimensional nature of psychology. In this paper we outline the design, development, and delivery of an innovative course that employed an ecological framework to…

This study uses formal and informal student feedback as a source for understanding the impact of experimental course elements. Responses were used to develop a codebook, which was then applied to the entire dataset. The results inform our understanding of student's conceptions of professional identity, learning styles and curriculum design.…

Describes a social work course incorporating ethnographic research methods, including seven course modules that cover sampling, data collection, data analysis, theory development, presentation of findings, and practical application within a clinical setting. Also presents student evaluations of course relevance and usefulness, and educational and…