This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…

Following up two previous studies which identified the course content, and essential skills and knowledge outcomes for graduate introductory educational research courses, further study was conducted to determine the following: which of the skills identified for graduate introductory research courses were quantitatively or qualitatively oriented;…