Experiential learning pedagogies, including service-learning, can be used in the business classroom to connect theory and practice. An increasing body of literature demonstrates a trend toward service-learning integration into the business classroom and shows that service projects can potentially support learning outcomes for business students.…

The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educating students on the synchronous pursuit of economic, environmental, and social goals. Drawing on a systematic analysis of sustainability…

Marketing education has responded, to some extent, to the academic challenges emanating from the Big Data revolution. To provide a forum to specifically discuss how business analytics has been integrated into the marketing curriculum, we developed a Special Issue for "Marketing Education Review." We start with a call to action that…

Advances in technology and marketing practice have left little doubt that analytics must be integrated into the marketing curriculum, the question for many educators now is how to best to do so. While the response for each school will depend on its mission and context, as well as its strategies and resources, there already is much that can be…

This paper discusses the use of a presentation format known as "Pecha Kucha" (which means "chitchat" in Japanese). The objective of the Pecha Kucha assignment is to facilitate student communication of an argument, including stating and supporting a thesis. Throughout the semester, students become comfortable with the format via…

This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…

As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…

As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…

This report describes how the bibliographic instruction program at the learning resource center of Arizona's Northland Pioneer College (NPC) tries to encourage potential patrons to become aware of, and use, the library's services. It is noted that NPC serves a widely scattered geographic area with a diverse, isolated service population which is…

This publication is a comprehensive curriculum guide designed to assist local educators in planning for comprehensive business programs at the secondary and postsecondary levels. Information is of value for use by teacher educators when preparing students for teaching careers. The curriculum guide is divided into 18 sections. The first five…