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Young, Mark R. – Journal of Marketing Education, 2014
Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for…
Descriptors: Marketing, Blended Learning, College Students, College Faculty
Armstrong, David A. – Turkish Online Journal of Educational Technology - TOJET, 2011
The purpose of this study was to describe undergraduate students' experiences and perceptions of online courses based on interviews, observations, and online focus groups. I describe (a) motivational and learner characteristics within online classes, (b) the positive and negative aspects of online courses as experienced by students, (c) what…
Descriptors: Electronic Learning, Undergraduate Students, Student Attitudes, Focus Groups
Peer reviewedCapuzza, Jamie C. – Communication Education, 1993
Shares an alternative (and tested) approach to teaching the small group communication course, which includes discussions of race, gender, and class as important communication variables within various social and interpersonal communication. (SR)
Descriptors: Course Content, Course Descriptions, Course Organization, Higher Education
Miller, Debra A. – 1992
Designed in response to the need for public relations education to produce well-trained, culturally sensitive practitioners for the workforce and the marketplace, an innovative semester-length course was launched in fall 1990 at Florida International University to enable public relations graduate and undergraduate students to explore the…
Descriptors: Course Content, Course Descriptions, Course Organization, Higher Education
Peer reviewedBack, Kurt W. – Teaching Sociology, 1984
A course of study in social psychology should progress from the personal to the social. It should be organized around the study of four topics: (1) the boundaries of the self; (2) the relation between individuals; (3) communication between individuals; and (4) leadership and social power. (Author/RM)
Descriptors: Course Content, Course Organization, Curriculum Development, Higher Education
Thomlison, T. Dean – 1991
This paper explores some possible methodologies and approaches to the teaching of empathic listening, an essential component of human communication and listening competency. It defines empathic listening as "feeling with" another: a cognitive understanding of what the other is communicating plus a sensitivity to their state of emotion.…
Descriptors: Course Content, Course Organization, Higher Education, Interpersonal Communication
Peer reviewedLiss, Kathryn – NASSP Bulletin, 1984
Describes a high school course in intercultural communication designed for the pilot program at a magnet school for international studies. Emphasizes learning skills rather than information, using an experiential approach. (DCS)
Descriptors: Communication Skills, Course Content, Course Organization, Cultural Awareness
Aitken, Joan E. – 1989
Designed to give directors and teachers of the basic communication course new ideas, increased enthusiasm, and an easier work load, this course segment is in three major parts. Part 1 discusses course administration, including direction, design, and administration. Chapters in part one are: (1) Economics of the College Basic Communication Course;…
Descriptors: Class Activities, Communication Skills, Course Content, Course Organization
Peer reviewedCain, Patricia A. – Journal of Legal Education, 1988
One law school professor's experience with teaching a seminar on feminist legal theory suggests that one aspect of feminist methodology, listening to each other's personal stories, can provide a valuable student experience for law students. (MSE)
Descriptors: Classroom Techniques, Course Content, Course Organization, Feminism
Taylor, Anita – 1986
In the personalized system of instruction (PSI) used in beginning communication courses at George Mason University (Virginia), the students do more than read text materials and master cognitive course objectives. They are encouraged to have experiences that reinforce what they read and to consider how these experiences relate to everyday life. The…
Descriptors: Course Content, Course Descriptions, Course Objectives, Course Organization
Peer reviewedNatalle, Elizabeth J. – Communication Education, 1991
Provides a syllabus and teaching notes for a course on gender and communication theory. Presents teaching notes based on the assumption that a course grounded in a gender perspective requires style in the classroom that complements the course content. (KEH)
Descriptors: Course Content, Course Descriptions, Course Organization, Higher Education
Flugman, Bert; And Others – 1987
This curriculum guide is designed to aid teachers and counselors in helping special education students improve some of the interpersonal skills that are important in all aspects of living, but especially on the job. The guidebook focuses on 10 interpersonal skills, one in each chapter, progressing from the simpler to the more complex: nonverbal…
Descriptors: Behavioral Objectives, Course Content, Course Organization, Employment Potential
Demo, Penny – 1987
Defining basic speech communication courses as those public speaking, interpersonal, or communication courses that treat fundamental communication concepts, this annotated bibliography reflects the current thought of speech educators on the basic course. The bibliography consists of 27 citations, all of which are drawn from the ERIC database. (SKC)
Descriptors: Annotated Bibliographies, Basic Skills, Communication Research, Communication Skills

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