Advances in technology and marketing practice have left little doubt that analytics must be integrated into the marketing curriculum, the question for many educators now is how to best to do so. While the response for each school will depend on its mission and context, as well as its strategies and resources, there already is much that can be…

This article discusses the development and delivery of online courses for the executive education audience. The goal is to introduce a new framework, the technical/strategic paradigm, that will help educators to identify the pedagogical needs of disparate executive groups and adjust their online course development plans accordingly. We describe…

Purpose. The purpose of this study was to discover how coach training experts define coaching and what they would identify to be the essential components of a coach training program for mental health professionals. Methods. A panel of nine experts, through an iterative Delphi process of responding to three rounds of questionnaires, provided…

Examines the issue of what the content and organization of an introductory political science course should be from the point of view of student expectations. Canadian students expect a more evaluative and behavioral and less institutional course than they are offered. Recommendations for changes in introductory courses are suggested. (RM)

Discusses the need for courses about community journalism in college journalism programs. Provides a composite course outline from those supplied by 30 schools or departments of journalism, with suggestions about assignments, projects, discussion topics, and textbooks. (RL)

In order for students to be employable, business education curriculums need to be updated to include a keypunch course. (JS)

Four questions concerning the communicative approach are addressed: (1) What are its theoretical foundations? (2) How does the new approach force teachers to reexamine the stated goal of helping learners communicate? (3) How does it modify teaching methods? (4) What are the implications of adopting a European teaching model? (MSE)

In response to low completion rates in a calculus course for a biology, management, and social sciences program at California's Orange Coast College (OCC), a project was undertaken to develop a revised course outline for the college's pre-calculus course to better prepare students for success in calculus. Specifically, the project sought to…

A study was conducted to determine what subject areas should be taught in a prevocational agriculture program, as perceived by instructors with existing prevocational programs. Following a review of literature that found only a few sources on prevocational agriculture programs, most of them guides for middle school curricula, a survey instrument…

A survey of 603 licensed Missouri pharmacists investigated the need for an update/refresher course for pharmacists changing fields within the profession or returning to full-time practice. Pharmacology/new drugs was the most frequently mentioned topic for such a course, and correspondence study was the preferred format. (Author/MSE)

One of a series of instructional booklets designed to introduce adult education program planners to the basic concepts integral to and alternative strategies for conducting needs assessments, this instructional booklet serves as an introduction to the needs assessment process in general as well as to the remaining booklets in the series. Covered…

A Local Collaborative Project was developed by an employers' association (Best of British Holidays), Evesham College of Further Education, the Department of Education and Science PICKUP Unit, and Hereford and Worcester Local Education Authority to train workers for the self-catering (travel and tourism) industry in England. During the project,…

This paper proposes and describes a method of developing a special-purpose foreign language culture course providing cross-cultural training for professionals working in bilingual and bicultural settings. The following points are discussed: (1) ways of ascertaining the need for and the most appropriate type of cross-cultural training; (2)…

This document is a curriculum guide for a program in mechanical design technology (computer-assisted drafting and design developed at Schoolcraft College, Livonia, Michigan). The program helps students to acquire the skills of drafters and to interact with electronic equipment, with the option of becoming efficient in the computer-aided…

The guide is one section of a resource kit designed to assist Peace Corps language instruction coordinators in countries around the world in understanding the principles underlying second language learning and teaching and in organizing instructional programs. This section addresses design and development of language curricula. An introductory…