Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…

At a time when few copywriting jobs are available for new graduates, enrollments in advertising are exploding. An advertising educator set out to change students' perceptions that in advertising only copywriting requires imagination by developing a course called "Advertising and Innovation" which was designed to force students to use…

Advertising history is often treated within the context of journalism or mass communication history. The outline of a seminar course in advertising history presented in this paper offers an approach that discusses the social, cultural, and philosophical roots of advertising as well as the institution as it is known today. The focus of the course…

Briefly describes materials and rationale of a media law course specifically designed for students preparing for careers outside print and broadcast news. (CRH)

This paper contains handouts and materials for use in a college level nonfiction television writing course. Following a description of the course and its assignments and texts, the major portion of the paper contains samples of various script formats, including a news commentary, a commercial advertisement, a documentary, and public and community…

Louisiana State University requires an advertising sales course of all advertising majors. A major objective of the course is to provide the student an opportunity to acquire some practical experience in the advertising field, often the only media experience a graduate has to offer a prospective employer. To help teach students how to plan,…

Advertising programs have an obligation to teach job search skills to their students and it is in their own best interests to do so. The rationale for this is threefold. First, advertising programs must command the respect of the professionals in the field, because professionals represent the employment market and are increasingly becoming sources…

Current advertising courses and educational practices reflect advertising education's allegiance to the real world, particularly the real world as defined by large advertising agencies. A student-run ad agency provides students with a total learning experience on a small advertising agency scale in line with what they are likely to experience in…

This curriculum guide for marketing and distributive education programs in Illinois consists of two sections. In the first section, the rationale for the curriculum is presented, along with the process used to develop it. This presentation is followed by a discussion on articulation in education, especially between high school and postsecondary…

This outline is presented as an introduction to help the student become familiar with the many facets and requirements to be adhered to in the field of Commercial and Advertising Art. The student is given an in-depth orientation to the entire course content, including rules, regulations, safety factors, and employment opportunities available in…

This course offers a comprehensive study of the psychological and visual stimuli necessary for successful poster design. Prior to entry into the course, the vocational student must display mastery of the skills in speedball pen lettering, color, and brush lettering. The student receives a thorough exposure to the processes involved in poster…

This scope and sequence guide, developed for a commercial art vocational education program, represents an initial step in the development of a systemwide articulated curriculum sequence for all vocational programs within the Metropolitan Nashville Public School System. It was developed as a result of needs expressed by teachers, parents, and the…