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Direct linkFaulds, David J.; Mangold, W. Glynn – Marketing Education Review, 2014
This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…
Descriptors: Marketing, Business Administration Education, Internet, Social Networks
