Background. Distressing imagery may inhibit health communications by inducing audiences to reduce distress by avoiding attention to persuasive messages. Method. This study used eye-tracking methods to compare gaze time allocated to a persuasive textual message, accompanied by either distressing high-resolution color images or less distressing…

Converging evidence has shown that action observation and execution are tightly linked. The observation of an action directly activates an equivalent internal motor representation in the observer (direct matching). However, whether direct matching is primarily driven by basic perceptual features of the observed movement or is influenced by more…

When we attend to other people in pain, the neural circuits underpinning the processing of first-hand experience of pain are activated in the observer. This basic somatic sensorimotor resonance plays a critical role in the primitive building block of empathy and moral reasoning that relies on the sharing of others' distress. However, the…