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Thompson, Penny – Computers & Education, 2013
This study investigated the claims made in the popular press about the "digital native" generation as learners. Because students' lives today are saturated with digital media at a time when their brains are still developing, many popular press authors claim that this generation of students thinks and learns differently than any generation that has…
Descriptors: Factor Analysis, Land Grant Universities, College Freshmen, Student Attitudes
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Corrin, Linda; Lockyer, Lori; Bennett, Sue – Learning, Media and Technology, 2010
Generational generalisations regarding how students interact with technology have been used in recent times to prompt calls for radical changes to the delivery of teaching in higher education. This article reports on a study aimed to investigate first-year students' technology access and usage in two contexts of use: everyday life and academic…
Descriptors: Use Studies, Technology Uses in Education, Student Surveys, Foreign Countries
Moseley, William L. – ProQuest LLC, 2010
Educational institutions of all levels invest large amounts of time and resources into instructional technology, with the goal of enhancing the educational effectiveness of the learning environment. The decisions made by instructors and institutions regarding the implementation of technology are guided by perceptions of usefulness held by those…
Descriptors: Education Courses, General Education, Student Attitudes, Student Surveys
Jeon, Myunghee – ProQuest LLC, 2009
Customer loyalty on websites, "e-loyalty", is reflected on customer behavior, regardless of online or offline business. Specifically, it is believed that customer loyalty on a website is strongly associated with website service quality. This study rigorously reviewed previously reported research in the website service quality dimensions and…
Descriptors: Baby Boomers, Intention, Age Differences, Marketing