In this three-study investigation, we applied various approaches to score drawings created in response to both Form A and Form B of the Torrance Tests of Creative Thinking-Figural (broadly TTCT-F) as well as the Multi-Trial Creative Ideation task (MTCI). We focused on TTCT-F in Study 1, and utilizing a random forest classifier, we achieved 79% and…

The purpose of this paper is to provide a relatively consolidated and heuristic framework that educators can use to implement the teaching of creativity in the classroom. Toward this goal, the paper provides a review of what the marketing education literature has accomplished in the area of creative pedagogy, namely, including brief summaries of…

The objective of this study was to compare, through a Confirmatory Factor Analysis, two different theoretical models that explain the operationalized creativity construct with the Verbal Torrance Tests of Creative Thinking (TTCT), Form B. Model 1 is represented by six factors which correspond to each activity and its respective indicators while…

The goal of this study was to develop a measure of creativity that builds on the strengths of youth with autism spectrum disorders (ASD). The assessment of creativity focused on the visual-spatial abilities of these youth using 3D modeling software. One of the objectives of the research was to develop a measure of creativity in an authentic…

A more parsimonious interpretation of the factor structure of creativity tests than that afforded by the original study was found in this reanalysis of a study of 403 sixth graders by P. Merrifield, J. Guilford, and A. Gershon (1963). The prior analysis extracted and rotated too many factors. (SLD)

The general usefulness of selected predictions equations for computer simulated scoring of creativity tests was studied. This was carried out by testing previously established prediction equations for samples drawn from similar populations. (CK)

The major purpose of this study is to further the development of procedures which minimize current limitations of creativity instruments, thus yielding a reliable and functional means for assessing creativity. Computerized content analysis and multiple regression are employed to simulate the creativity ratings of trained judges. The computerized…