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Direct linkPlatt, R. Eric; Chesnut, Steven R.; McGee, Melandie; Song, Xiaonan – American Educational History Journal, 2017
Recently, two phenomena have been discussed in higher education-specific media: (1) the prevalence of institutional mergers to promote longevity; and (2) institutional rebranding to improve public perceptions and increase enrollment through enhanced and/or clarified missions (Wexler 2015). Although such has been reported in "The Chronicle of…
Descriptors: Higher Education, Educational Change, Organizational Change, Educational History
