Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

This study had a three-fold purpose: first, to assess the attitudes of student affairs administrators working in the Florida College System (FCS) about globalization, internationalization, and their strategies for effecting internationalization efforts at their community/state colleges. This study also investigated the relationship between student…

Purpose: The purpose of this paper is to explore the effect that a prospective pathway college affiliated to a large comprehensive university in Sydney may have on the university's reputation. In particular, the association of reputation with preference for a pathway college, brand awareness and the opinion of college brand are examined.…