Purpose: In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to branding as a solution. However, because of unique service characteristics, universities' branding attempts may not always result in success. The purpose of this paper, utilizing the concept…

Gottfredson's theory of the career compromise process was evaluated using a longitudinal data set of 2,353 female and 321 male students recruited for Zuckerman's "Seven College Study," who reported their career aspirations twice over a 1-year period. Expressed career aspirations were coded on the dimensions of sex type, prestige, and the…

Research on work life and job satisfaction of university professors is becoming an important research issue in the field of higher education. This study used questionnaires administered to 1 770 teachers from different levels, types, and academic fields of Chinese universities to investigate job satisfaction among university professors and the…

In career development research with racial/ethnic minorities, researchers have examined the cross-cultural validity of existing career constructs and theories, as well as culture-specific constructs such as acculturation. There has also been an increase in the examination of contextual variables, such as culture and race, in Asian American career…