Given increasingly crowded education marketplaces, an emerging perspective views education as a marketable product and seeks to explain what drives loyalty of alumni. Satisfaction has been used as an indicator of education quality and resides in a complex relationship of factors pertaining to students and institutions. The nonprofit graduate…

This study operationalized Bekkers and Wiepking's (2007, 2011) eight theoretical mechanisms that drive private giving, examining them within the context of alumni donor behavior at a selected public university in the southern region of the United States. The purpose of the study was to determine if the theoretical mechanisms that drive private…

Past research has identified several institutional and individual antecedents that lead to greater intent to support an organization. This paper takes an organizational identification approach in developing an Alumni Relationship Model (ARM) that can be used by universities to generate greater support for their Alumni services activities. This…

This paper examines the relationship between university ranks and outcome measurements. Many students select the university that they will attend based on these rankings In this paper the rankings conducted by two studies are examined. U.S. News and World Report rankings are based upon measures of the quality of input, retention while in school…