This article investigates the interrelationship between English used on signs and materiality in the linguistic landscape (LL) of a touristic Jordanian town, Petra. Its aim is to analyze how the materials that signs are made of reflect recurrent practices of identity formation and numerous socio-cultural norms in the Jordanian tourism context. The…

Creative fluency is positively correlated with the quantity and quality of talk as well. The fluency gives an indication of the learner's ability to cope with real-time communication. This paper makes a correlative study on nurturing narrative tasks through advertising skills. English advertising exploits from the high adaptability of the English…

Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary creative work, there is surprisingly little research as to what creative elements they actually represent. Senior agency…

The aim of this study is to describe naive conceptions of creativity and offer some explanation for their variability. Two methods are used to analyze conceptions of creativity. The first one consists of analyzing adjectives that are associated by naive judges with the notion of creativity of an advertisement. The second one consists of predicting…

The Consensual Assessment Technique (CAT), developed by Amabile [Amabile, T.M. (1982). "Social psychology of creativity: A consensual assessment technique." "Journal of Personality and Social Psychology," 43, 997-1013], is frequently used to evaluate the creativity of productions. Judgments obtained with CAT are usually reliable and valid.…