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The Marketing Operation as a Business Function from the Perspective of the President in Public Four-Year Higher Education Institutions
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Matthew Scott Gann – ProQuest LLC, 2024
This study examines the critical role that marketing plays within the realms of public four-year higher education institutions (HEIs) in the United States, all through the lens of HEI presidents. The context is a higher education market that is rapidly evolving, stirred by fierce competition, shifting societal norms, the COVID-19 pandemic…
Descriptors: College Presidents, Marketing, Administrator Attitudes, Reputation
Global Blueprints, National Problem Constructions and Local Contradictions in Norwegian Teacher Training
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Eli Smeplass; Johannes Karl Schmees; Håkon Leiulfsrud – Cogent Education, 2023
This article presents an in-depth case analysis of Norwegian teacher training, exploring the intricate dynamics between global blueprints, national problem constructions and local realities. As Norwegian educational policy has aligned itself with the Organisation for Economic Co-operation and Development's recommendations, the study uncovers a…
Descriptors: Teacher Education Programs, Foreign Countries, Educational Policy, Teaching Methods
An Exploration of How Education Stakeholders Perceive the Implications of Grade Repetition in Secondary Education in Western Uganda: A Qualitative Multiple-Case Study
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Patrick Tumwine – ProQuest LLC, 2024
Grade repetition is one of the bottlenecks to Uganda's vision of producing skilled human capital to transform the nation's status from peasant to middle class. This study explored how education stakeholders perceived the implication of students' grade repetition at a secondary school level. I employed a qualitative approach with an embedded…
Descriptors: Grade Repetition, Secondary School Students, Correlation, Public Schools
Institutional Accreditation in Saudi Arabian Higher Education: Perceptions and Involvement
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Alaskar, Amal; D'Errico, Ellen; Alipoon, Laura; Dehom, Salem – Quality in Higher Education, 2019
A sample of 189 participants from 28 institutions of higher education with baccalaureate programmes in nursing in the Kingdom of Saudi Arabia participated in a study using an on-line survey about perceptions towards institutional accreditation. Perceptions about the purpose, process, and motivation to be involved in an institutional accreditation…
Descriptors: Foreign Countries, Accreditation (Institutions), Nursing Education, Teacher Attitudes
Export Market Orientation Behavior of Universities: The British Scenario
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Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine – Journal of Marketing for Higher Education, 2015
This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey…
Descriptors: Marketing, Student Recruitment, Foreign Students, Foreign Countries
Attitudes about Globalization, Internationalization, and the Role of Student Affairs Administrators in Internationalizing Florida's Community and State Colleges
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Burdzinski, Donna R. – ProQuest LLC, 2014
This study had a three-fold purpose: first, to assess the attitudes of student affairs administrators working in the Florida College System (FCS) about globalization, internationalization, and their strategies for effecting internationalization efforts at their community/state colleges. This study also investigated the relationship between student…
Descriptors: Community Colleges, Global Approach, Student Personnel Workers, Administrator Surveys