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Direct linkWalton, Andre P.; Kemmelmeier, Markus – Creativity Research Journal, 2012
Past research has frequently made the assumptions that creativity is an individual, rather than social, behavior; that the factors shaping creative behavior influence everyone in the same way; and that these factors always have the same influence regardless of the situation. This research challenges all 3 of these assumptions. In an experiment,…
Descriptors: Creativity, Social Environment, Behavior Standards, Social Behavior
