In this paper we explore how 15-16-year-old Norwegians experience social and cultural norms that shape their relationship with health and physical activity (PA) in a country where participation in PA is normative, in the sense that it is not only a widely shared practice but, in having significant cultural traction, is commonly understood as a…

Associations between social norms and bullying bystander behaviours have been studied extensively over the years, but the mechanisms by which subjective norms influence bystander behaviours remain unclear. This study is the first to examine whether bystander popularity moderates the association between perceived peer pressure for intervention and…